RESPONSIVE + ADAPTIVE

Responsive sale page for Alaska Airlines. I worked for the Seattle based company as a contract Front-End Designer and Developer.

At the time, Alaska Airlines was transitioning to a responsive framework. While there, I built some of the first responsive pages though the site itself was a fixed layout. With the help of the design team, user testing, project managers, we A/B tested responsive vs non-responsive sale pages. This helped re-enforce the business case for adopting a more responsive/adaptive foundation.

Responsive

CONCEPT PAGES

Cargo City Page: Before

Concept Landing Page Before

Cargo City Page: After

Concept Landing Page After

PAGE REDESIGN

Social Media Page: Before

Redesign Landing Page Before

Social Media Page: After

Redesign Landing Page After

Sale Page: Before

Redesign Landing Page

Sale Page: After

Redesign Landing Page

Expired Sale Page: Before

Redesign Landing Page

Expired Sale Page: After

Redesign Landing Page

CUSTOM ICONS

$50 Off Next Flight Icon Boardroom Access Icon Airport Oasis Icon Cabin Upgrade Icon Companion Fare Discount Icon Complimentary Wine Brew Icon Free Wine Shipping Icon Friendly People Icon Fuel Efficiency Icon Great Service Icon Highest Customer Satisfaction Icon In-Seat Power Icon Local Flavors Hawaii Icon Locally Sourced Food Icon Movie Listings Icon National Parks Icon NW Wine & Beer Icon

Technology

HTML, CSS, jQuery
Worked with Graphic Designers, User Testing, QA, Product Manager
UI Design, Front-End Development